Professional Summary
Creative and detail-oriented Art Director & Product Designer with extensive experience in UI/UX, brand identity, marketing, and motion design. Skilled in AI-powered design and crafting visually compelling, user-friendly experiences for B2B and B2C markets.
Experience
Webz.io | Art Director
JUL 2021 – FEB 2025 | TEL AVIV DISTRICT
As an Art Director at Webz.io, I was responsible for the company's brand and marketing design, playing a key role in shaping its visual communication. I developed a diverse range of marketing materials that strengthened brand presenc, drives lead generation, and boosts user engagement. It positions Webz.io as a thought leader in its industry.
Key Contributions:
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Designed and optimized the company’s website, with a focus on user experience (UX) and improving conversion rates.
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Created and executed designs for 4–5 global conferences and trade shows annually, including conference booth design, roll-ups, booklets, one-pagers, and cool marketing SWAG.
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Developed digital assets, such as landing pages, email campaigns, demand generation banners, decks, white papers, case studies, videos, and animations.
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Produced marketing materials for internal events and corporate communications.
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Collaborated with marketers, developers, and external vendors to align the visual strategy with business objectives.
Hyperlync Technologies | Product Designer
NOV 2008 - SEP 2021 | JERUSALEM
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Designed UI/UX for Hyperlync platform, ensuring intuitive content management across devices.
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Created brand identities for six products and led major UI rebranding projects.
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Built interfaces for mobile, desktop, and web platforms, working closely with cross-functional teams.
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Developed motion graphics, interactive prototypes, and corporate presentations.
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Worked with global clients including Verizon, Sprint, and Assurant.
Previous Roles: UI/UX & Web Designer
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Smith Micro Software (2005 – 2008): Designed interfaces for global wireless service providers and device manufacturers.
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PhoTags Inc. (2003 – 2005): Worked on UI design, branding, interactive tutorials, and animated presentations.
Education
Bezalel Academy of Arts and Design
1993 – 1997 | JERUSALEM
Department of Fine Arts.​​
Skills
UI/UX Design: Web & mobile interfaces, design systems, wireframing, prototyping
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Marketing & Branding: Ads, social media, presentations, brand identity, event design
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Web Design: Responsive layouts, WordPress, Webflow, HTML/CSS
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Motion & 3D Design: After Effects, 3D modeling, video editing
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AI-Powered Design: Integrating AI tools to enhance creativity and efficiency​​
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Tools: Figma | Adobe Creative Suite | Blender | Cinema 4D | WordPress | Midjourney | and more
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Languages: Hebrew | English | Russian